OUR VISION:
We dream of an Africa where people live in harmony with nature for the benefit of all; an Africa where people enjoy and benefit from the full diversity, beauty and richness that this wonderful continent has to offer.
OUR CORE VALUES:
As a public benefit service organisation, we strive to support environmental education initiatives and conservation projects in Africa through our business endeavors and services that we offer. By doing so, we hope to bring about positive changes that ensure the long-term conservation of African wildlife.
OUR MISSION:
Our goal is to work with governments, local communities, NGOs and commercial enterprises to promote the conservation and sustainable use of the environment and natural resources in Africa, ensuring environmental integrity and biodiversity are maintained for all to enjoy in the future.
By educating local inhabitants, especially the youth, living in vulnerable fringe communities about the long-term benefits of conserving wildlife, they may be more willing to take ownership and responsibility for protecting their natural heritage. Once they see the benefits of protecting wildlife, these local communities can play a key role in turning the fight against poaching and hunting around.
TAKE POSITIVE ACTION TODAY.
CHANGING OUR WORLD
